{"id":2208,"date":"2025-05-13T08:36:52","date_gmt":"2025-05-13T08:36:52","guid":{"rendered":"https:\/\/leadvolution.com\/omr-masterclass-2025-5-ansaetze-fuer-linkedin-account-based-advertising\/"},"modified":"2025-10-01T08:10:29","modified_gmt":"2025-10-01T08:10:29","slug":"omr-masterclass-2025-5-approaches-for-linkedin-account-based-advertising","status":"publish","type":"post","link":"https:\/\/leadvolution.com\/en\/omr-masterclass-2025-5-approaches-for-linkedin-account-based-advertising\/","title":{"rendered":"OMR Masterclass 2025: 5 approaches to LinkedIn account-based advertising"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”154194″][vc_column width=”1\/1″][vc_custom_heading text_color=”accent” heading_semantic=”h6″ text_size=”h3″ uncode_shortcode_id=”196692″ text_color_type=”uncode-palette”]OMR Masterclass 2025[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”121371″][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”1″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”154789″][vc_single_image media=”97″ media_width_percent=”100″ uncode_shortcode_id=”165527″][\/vc_column][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”111456″][vc_single_image media=”1669″ media_width_percent=”100″ uncode_shortcode_id=”754518″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”105886″][vc_column width=”1\/1″][vc_custom_heading heading_semantic=”h3″ text_size=”h1″ separator=”yes” uncode_shortcode_id=”366137″]5 approaches to LinkedIn account-based advertising that SaaS companies and manufacturers can use to generate more B2B sales appointments immediately[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”5″ overlay_alpha=”50″ gutter_size=”4″ column_width_use_pixel=”yes” shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”207088″ column_width_pixel=”1500″][vc_column column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”108733″][vc_single_image media=”1658″ media_width_percent=”100″ media_ratio=”one-one” shape=”img-round” radius=”xl” uncode_shortcode_id=”105274″][vc_column_text uncode_shortcode_id=”143162″]In this masterclass, Hannes (founder of Leadvolution) and Jannis Oertjen (VP Revenue at OMR Reviews) share exclusive insights into the use of LinkedIn Advertising in account-based marketing.<\/strong>[\/vc_column_text][\/vc_column][vc_column column_width_percent=”100″ position_vertical=”justify” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”200973″][vc_row_inner limit_content=””][vc_column_inner column_width_percent=”100″ gutter_size=”2″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”205534″][vc_custom_heading heading_semantic=”h3″ text_size=”h1″ uncode_shortcode_id=”162861″]Contents[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”584127″]When it comes to account-based marketing, many people only think of email, phone calls, or LinkedIn messages. LinkedIn advertising, on the other hand, is often overlooked as a channel\u2014even though it offers a wide range of exciting use cases. In this masterclass, Leadvolution will show you five targeting approaches for LinkedIn that you can use to quickly realize the potential of your data. You will also learn which efficient content approaches can help you generate leads with genuine product interest and what you need to do to turn them into valid sales appointments. Together with OMR Reviews, Leadvolution will present further valuable and quickly implementable approaches that can be a real game changer for SaaS companies.<\/p>\n

What you can expect:<\/strong>
\u2705 Technical basics \u2013 <\/em>what is account-based marketing and how does it work in Campaign Manager?
\u2705 Use cases & structure<\/em> \u2013 what are possible data sources and how can they be used for new customer acquisition and cross-selling\/upselling?
\u2705 Immediately implementable approaches<\/em> \u2013 5 directly applicable lessons for marketing & sales
\u2705 Use social touchpoints<\/em> \u2013 100-200% more leads through social lead qualification<\/p>\n

Watch now and use the strategies from the OMR Masterclass for your team.<\/strong><\/p>\n

[\/vc_column_text][vc_button button_color=”color-164750″ size=”btn-lg” border_animation=”btn-ripple-in” shadow=”yes” border_width=”0″ link=”url:%23download|title:Kontakt” button_color_type=”uncode-palette” uncode_shortcode_id=”103057″]Request download now[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”137921″][vc_column width=”1\/1″][vc_custom_heading heading_semantic=”h3″ text_size=”h1″ separator=”yes” uncode_shortcode_id=”181032″]Contents overview:[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”422901″]\u201cI’m amazed. Thank you very much for this OMR Masterclass.\u201d<\/strong><\/p>\n

Fathi Cevik, Founder RedAppL[\/vc_column_text][vc_column_text uncode_shortcode_id=”206036″]\u201cOne of the few masterclasses that provides ideas you can implement right away.\u201d<\/strong>
\nThomas Maa\u00df, VP of Growth Memberspot GmbH[\/vc_column_text][vc_column_text uncode_shortcode_id=”510680″]I gained some very valuable insights from the masterclass. I definitely need to book an appointment with Hannes.<\/strong>
\nChristine zu Eulenburg, Founder & CEO[\/vc_column_text][vc_column_text uncode_shortcode_id=”763805″]Introduction and background (00:43 – 10:47)<\/strong>
\n\u2022 Hannes introduces himself as an industrial engineer with extensive experience in marketing and sales
\n\u2022 He co-founded three startups and worked in marketing\/business development
\n\u2022 In 2019, he founded Leadvolution, an agency for B2B social media advertising
\n\u2022 After growing to 35 employees, he decided to downsize
\n\u2022 Jannis Oertjen introduces himself as VP Revenue at OMR Reviews, coming from a background in SaaS sales<\/p>\n

Basics of account-based advertising (10:47 – 20:37)<\/strong>
\n\u2022 Agenda: basics, technical background, structures, and concrete approaches
\n\u2022 Account-based advertising enables more precise targeting than LinkedIn’s standard options
\n\u2022 Added value: Better targeting of target groups, use of buying signals, targeting of existing customers
\n\u2022 Reaches the entire buying center, not just individuals as with retargeting
\n\u2022 Compared to cold calling\/emails, ABM is less intrusive and offers better scalability
\n\u2022 Technically, it works via LinkedIn Campaign Manager with uploaded company lists
\n\u2022 No data protection issues, as company names are not personal information<\/p>\n

Use cases and data sources (20:37 – 30:49)<\/strong>
\n\u2022 Four main areas: approaching new customers, identifying website visitors, CRM, and existing customers
\n\u2022 Data sources for approaching new customers: OMR Reviews, Deal Front, Demand Base, Build With, Crunchbase
\n\u2022 Website visitors can be identified through IP analysis (e.g., with Salesviewer)
\n\u2022 Jannis explains the OMR Viewer, which recognizes buying signals through IP unmasking
\n\u2022 Challenge: From company identification to targeted outreach to the right people
\n\u2022 Combining ABM with other channels for optimal impact<\/p>\n

Automation and CRM integration (30:49 – 41:09)<\/strong>
\n\u2022 Automation of data flow from identified companies to LinkedIn Campaign Manager
\n\u2022 CRM integration to support sales cycles and increase the likelihood of closing deals
\n\u2022 Existing customers are often neglected \u2013 great potential for cross-selling\/upselling
\n\u2022 Retargeting should be used in parallel, works on an individual basis
\n\u2022 Example of a machine manufacturer who generated 75 leads for \u20ac15 each
\n\u2022 Lead qualification as a critical factor; generated leads are often not contacted quickly enough<\/p>\n

Trust and cold outreach (41:09 – 51:12)<\/strong>
\n\u2022 Trust is the most important factor for response rates in outreach
\n\u2022 Strategy: Provide target groups with content before contacting them to build trust
\n\u2022 2-4x higher response rate by building trust in advance with relevant content
\n\u2022 Systematic content development process based on customer problems and solutions
\n\u2022 Lego building block approach to content creation (testimonials, expert articles, case studies)
\n\u2022 OMR Reviews as a platform for building trust through software reviews<\/p>\n

Trust elements and OMR Reviews (51:12 – 01:01:40)<\/strong>
\n\u2022 92% of buyers read software reviews before making a decision
\n\u2022 Online reviews shorten sales cycles and increase conversion rates (3-4.5%)
\n\u2022 Trust elements: badges, verified user reviews, social proof
\n\u2022 Challenge: limited reach on your own website
\n\u2022 Combine account-based targeting with testimonials for maximum reach
\n\u2022 Structured approach with different content modules for easy scaling<\/p>\n

Use social touchpoints (01:01:40 – 01:11:32)<\/strong>
\n\u2022 Likes and company profile visits as underestimated leads
\n\u2022 Systematic tracking and qualification of social media interactions
\n\u2022 Use of Teamfluence to record LinkedIn interactions
\n\u2022 Automation of contact requests and personalized messages
\n\u2022 Lead qualification through semi-automated processes
\n\u2022 Integration of all data sources into a central \u2018LinkedIn Data Pool\u2019<\/p>\n

Social Selling as a Service (01:11:32 – 01:21:48)<\/strong>
\n\u2022 Problem: Sales teams are rarely active on LinkedIn
\n\u2022 Solution: Creation of expert articles with the sales representative’s face
\n\u2022 Automated campaigns for each sales representative with their individual target group
\n\u2022 Collection and qualification of all social touchpoints without sales effort
\n\u2022 Appointment scheduling can be outsourced without in-depth product knowledge
\n\u2022 Scalable structure that is easily transferable to other business units[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”166670″][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”133606″ el_id=”download”][vc_custom_heading heading_semantic=”h3″ text_size=”h1″ uncode_shortcode_id=”121516″]Request download now[\/vc_custom_heading][vc_raw_js]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[\/vc_raw_js][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][uncode_block id=”648″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_custom_heading uncode_shortcode_id=”150049″]Would you like to discuss your individual challenges with us? We look forward to hearing from you:[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][uncode_block id=”251″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”154194″][vc_column width=”1\/1″][vc_custom_heading text_color=”accent” heading_semantic=”h6″ text_size=”h3″ uncode_shortcode_id=”196692″ text_color_type=”uncode-palette”]OMR Masterclass […]<\/p>\n","protected":false},"author":2,"featured_media":2061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,50],"tags":[21,27,51],"class_list":["post-2208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daten-zielgruppen-en","category-webinar-en","tag-account-based-advertising","tag-video","tag-linkedin-en"],"yoast_head":"\nOMR Masterclass 2025: 5 approaches to LinkedIn account-based advertising | Leadvolution.com | Leading B2B Experts. 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