{"id":2225,"date":"2025-02-10T13:30:43","date_gmt":"2025-02-10T13:30:43","guid":{"rendered":"https:\/\/leadvolution.com\/testimonials\/"},"modified":"2025-08-22T12:09:33","modified_gmt":"2025-08-22T12:09:33","slug":"testimonials","status":"publish","type":"post","link":"https:\/\/leadvolution.com\/en\/testimonials\/","title":{"rendered":"ReThink180\u2122 Testimonials: 5 steps to a scalable recommendation engine"},"content":{"rendered":"

[vc_row][vc_column width=”1\/1″][vc_column_text uncode_shortcode_id=”134785″]SUMMARY<\/strong>:
\nSocial media testimonials are an extremely quick-to-implement, highly scalable form of content that immediately generates trust and product interest. <\/strong><\/p>\n

Personal recommendations are the best source of hot leads. Scaling these testimonials can be a decisive game changer for B2B companies. Read this article to find out how you can generate compelling customer statements with real added value, share them with tens of thousands of decision-makers in your specific target group, and turn them directly into sales appointments. Ready to activate untapped potential? Then read the article below<\/a> <\/strong>or contact<\/strong> us directly<\/strong><\/a>.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][uncode_block id=”232″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”126734″ row_name=”start”][vc_column width=”1\/1″][vc_custom_heading uncode_shortcode_id=”155104″]The opportunity: Recommendations generate the hottest leads[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”391668″]<\/p>\n

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When a potential customer contacts you with the request \u201cXY recommended you to me,\u201d you know right away that you have a good chance of actually closing the deal. Authentic experiences and recommendations from other customers strongly influence your target group’s purchasing decisions or even give them the idea to consider your company as a possible solution provider in the first place.
\nIf your customers are enthusiastic about your product and can describe what you have achieved for them in quantifiable and therefore comprehensible terms, this will inevitably have a positive effect on decision-makers in your target group. This means that you enjoy a high level of trust. Your sales team therefore has less work to do to convince customers. You close deals quickly and increase your closing rate.<\/p>\n<\/div>\n

[\/vc_column_text][vc_custom_heading uncode_shortcode_id=”187012″]The problem: Testimonials are difficult to scale[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”309107″]<\/p>\n

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For direct recommendations, your customer has to take action every time. This means repeated effort, and as a rule, they don’t directly benefit from it. The number of personal recommendations and thus the scalability therefore tends to remain rather low.<\/p>\n

Written testimonials can make these recommendations more independent of the customer. However, generating them requires cooperation between several departments, such as account management, marketing, and sales.<\/p>\n

The process therefore often gets stuck somewhere or petered out completely. In addition, case studies involve a huge amount of effort on the part of the customer, as your contact person for the testimonial must in turn ask various stakeholders within their company for approval. As a result, significantly fewer testimonials are usually created than could be.<\/p>\n

Last but not least, these written statements must be brought to the attention of your target group. This often results in insufficient reach, meaning that the few testimonials that are available are only seen by a small number of potential new customers.<\/p>\n

Due to these difficulties, only a few B2B companies can claim to have efficient testimonial processes in place and to have scaled up the number of their advocates \u2013 and thus also the number of new hot leads \u2013 accordingly. We can show you how your B2B company can join them. (If you don’t have time right now but would like to know more, you can contact us quickly here<\/a>.)<\/p>\n<\/div>\n

[\/vc_column_text][vc_custom_heading uncode_shortcode_id=”890172″]How to build a \u201cviral circle\u201d in 5 steps that will keep providing you with new customers and testimonials[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”577678″]Five clear steps are required to systematically generate testimonials and ensure that as many decision-makers from your target group as possible see these advocates.<\/p>\n

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  1. Clarify internal responsibilities and set up a streamlined testimonial process so that testimonials are requested from existing satisfied customers and nothing is lost.<\/li>\n
  2. Develop the appropriate messaging. The clearer you formulate how you solve your customers’ pain points and what added value your core products deliver, the easier it will be to suggest testimonials to your customers that will immediately generate interest among third parties. Please also read the article on our ReThink180\u2122 methodology.<\/a><\/li>\n
  3. Create reusable templates for attractive social media posts and ads<\/li>\n
  4. Use target group templates and systematic processes to ensure the right reach on LinkedIn, Google Display, Meta, etc., so that your testimonials are seen by as many decision-makers as possible.<\/li>\n
  5. Get more out of the likes, comments, and shares you receive on your testimonial posts. By tracking them promptly and systematically, you can significantly increase the number of leads.<\/li>\n<\/ol>\n

    We will go through these steps in detail below. We would also be happy to discuss the best approach for your individual situation in a free expert consultation<\/a>.[\/vc_column_text][vc_custom_heading uncode_shortcode_id=”107258″]Step 1: First, make sure that you don’t miss any more testimonials.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”115001″]Scaling testimonials can be a real game changer for your B2B company. It therefore makes sense to have a process owner who drives the topic forward across departments. Make it clear to the departments involved what they have to gain\u2014testimonials attract new customers, which means more revenue and increases the chance of bonuses. Create a matrix of your customers and the products they are currently using. Also record the progress of the project there. This will give you a quick overview of when it’s time to request a testimonial.
    \nWrite down every positive comment from your customers\u2014even a few words can form the basis for a testimonial later on. Prepare statements in advance. Offer incentives to employees who are particularly involved in this area.[\/vc_column_text][vc_custom_heading uncode_shortcode_id=”113553″]Step 2: Develop messaging that immediately resonates with decision-makers[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”559793″]Testimonials must be concise and explain in a single sentence why the customer in question enjoys working with you. To achieve this, it makes sense to develop clear and versatile messaging and suggest this to your customers as a possible quote. How do you go about this?<\/p>\n

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    1. Identify all relevant pain points for your target group that you can solve with your product.<\/li>\n
    2. Identify the causes of the pain points and their consequences \u2013 for specific job profiles that you would like to reach within your specific target group.<\/li>\n
    3. Quantify the results your target group can achieve with your product.<\/li>\n<\/ol>\n

      Based on these facts, you can create a wide variety of the above-mentioned quote suggestions for your customers, thus ensuring maximum persuasiveness of the statements. By combining the authenticity of your customers with the very high reach of paid advertising, you can create a real game changer for your lead generation<\/b>.<\/p>\n

      Would you like to build up a pool of messaging approaches for scaling your testimonials in just a few weeks? We would be happy to accompany you through this process with our proprietary ReThink180\u2122 methodology<\/i><\/a>. In interview sessions, we generate a variety of compelling messaging approaches and efficiently prepare them as part of a structured process.<\/i>[\/vc_column_text][vc_custom_heading uncode_shortcode_id=”201897″]Step 3: Develop design templates for efficient scaling[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”613247″]To efficiently produce the additional content required to promote the testimonials, you should create templates: a basic structure for the social media post text for LinkedIn (including headline), a template for the corresponding visual, and an adaptation for Google Display Ads.<\/p>\n

      Video testimonials are particularly effective \u2013 because what could be more convincing than a satisfied customer enthusiastically talking in front of the camera about what they have achieved thanks to your company? What’s more, they require significantly less coordination than a written case study and are a win-win situation: your customer can present themselves as an innovative \u201cthought leader\u201d (read more in our Viral Circle video article<\/a>).[\/vc_column_text][vc_custom_heading uncode_shortcode_id=”153764″]Step 4: Create target group and campaign templates and a transparent process for ad creation[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”663216″]In LinkedIn Campaign Manager, as well as in the corresponding counterparts in Google and Meta, you should create appropriate campaign and target group templates so that, in order to promote a new testimonial, you only need to create a new ad with a few clicks using the text and visuals generated from the above-mentioned template. Ideally, you should have clustered the target groups by industry so that you can show each recipient as many of their competitors as possible, thereby creating a \u201cFOMO\u201d (fear of missing out) effect.<\/p>\n

      To maximize the targeted reach of testimonial posts and \u201cviral circle\u201d videos<\/a> across all channels, you should define a systematic process so you don’t lose track:<\/p>\n