Privacy Policy

Status September 2022

Table of contents
  1. Name and address of the controller
  2. Contact details of the data protection officer
  3. General information on data processing
  4. Rights of the data subject
  5. Provision of the website and creation of log files
  6. Use of cookies
  7. Newsletter
  8. Email Contact
  9. Contact form
  10. Application by email
  11. Use of company presences in job-oriented networks
  12. Hosting
  13. Geotargeting
  14. Content Delivery Networks
  15. Plugins used
    1. Name and address of the controller

The controller within the meaning of the General Data Protection Regulation (GDPR) and other data protection regulations is:

Leadvolution GmbH

Schaartor 1

20459 Hamburg

Deutschland

+49 40 87406714

[email protected]

www.leadvolution.com

    1. Contact details of the data protection officer

The data protection officer of the controller is:

DataCo GmbH

Dachauer Straße 65

80335 München

Deutschland

+49 89 7400 45840

www.dataguard.de

    1. General information on data processing

1. Scope of the processing of personal data

We only process our users’ personal data insofar as this is necessary to provide a functional website and our content and services. The processing of our users’ personal data only takes place regularly with the user’s consent. An exception applies in cases where prior consent cannot be obtained for factual reasons and the processing of the data is required by law.

2. Legal basis for the processing of personal data

Insofar as we obtain the consent of the data subject for the processing of personal data, Art. 6 para. 1 sentence 1 lit. a GDPR serves as the legal basis.

When processing personal data that is necessary for the performance of a contract to which the data subject is a party, Art. 6 para. 1 sentence 1 lit. b GDPR serves as the legal basis. This also applies to processing operations that are necessary to carry out pre-contractual measures.

Insofar as the processing of personal data is necessary to fulfill a legal obligation to which our company is subject, Art. 6 para. 1 sentence 1 lit. c GDPR serves as the legal basis.

In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 sentence 1 lit. d GDPR serves as the legal basis.

If the processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights and freedoms of the data subject do not outweigh the former interest, Art. 6 para. 1 sentence 1 lit. f GDPR serves as the legal basis for the processing.

3. Data erasure and storage duration

The personal data of the data subject will be deleted or blocked as soon as the purpose of storage no longer applies. Data may also be stored if this has been provided for by the European or national legislator in EU regulations, laws or other provisions to which the controller is subject. The data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion or fulfillment of a contract.

IV. Rights of the data subject

If your personal data is processed, you are a data subject within the meaning of the GDPR and you have the following rights vis-à-vis the controller

1. Right to information

You can request confirmation from the controller as to whether personal data concerning you is being processed by the controller.

If such processing is taking place, you can request the following information from the controller:

      1. the purposes for which the personal data are processed
      2. the categories of personal data that are processed
      3. the recipients or categories of recipients to whom the personal data concerning you have been or will be disclosed
      4. the envisaged period for which the personal data concerning you will be stored, or, if specific information on this is not possible, the criteria used to determine that period
      5. the existence of a right to rectification or erasure of personal data concerning you, a right to restriction of processing by the controller or a right to object to such processing
      6. the existence of a right to lodge a complaint with a supervisory authority
        all available information about the origin of the data if the personal data is not collected from the data subject
        the existence of automated decision-making, including profiling, referred to in Art. 22 (1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject.

You have the right to request information as to whether the personal data concerning you is transferred to a third country or to an international organization. In this context, you may request to be informed of the appropriate safeguards pursuant to Art. 46 GDPR in connection with the transfer.

This right of access may be restricted to the extent that it is likely to render impossible or seriously impair the achievement of the research or statistical purposes and the restriction is necessary for the fulfillment of the research or statistical purposes.

2. Right to rectification

You have a right to rectification and/or completion vis-à-vis the controller if the processed personal data concerning you is incorrect or incomplete. The controller must make the rectification without undue delay.

Your right to rectification may be restricted to the extent that it is likely to render impossible or seriously impair the achievement of the research or statistical purposes and the restriction is necessary for the fulfillment of the research or statistical purposes.

3. Right to restriction of processing

 

You may request the restriction of the processing of your personal data under the following conditions:

  • if you contest the accuracy of the personal data concerning you for a period enabling the controller to verify the accuracy of the personal data;
  • the processing is unlawful and you oppose the erasure of the personal data and request the restriction of their use instead
  • the controller no longer needs the personal data for the purposes of the processing, but they are required by you for the establishment, exercise or defense of legal claims, or
  • if you have objected to the processing pursuant to Art. 21 para. 1 GDPR and it is not yet certain whether the legitimate reasons of the controller outweigh your reasons

If the processing of personal data concerning you has been restricted, this data – apart from its storage – may only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the Union or of a Member State.

If the restriction of processing has been restricted in accordance with the above conditions, you will be informed by the controller before the restriction is lifted.

Your right to restriction of processing may be restricted to the extent that it is likely to render impossible or seriously impair the achievement of the research or statistical purposes and the restriction is necessary for the fulfillment of the research or statistical purposes.

4. Right to erasure

a) Obligation to erase

You have the right to obtain from the controller the erasure of personal data concerning you without undue delay and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies:

  1. The personal data concerning you are no longer necessary for the purposes for which they were collected or otherwise processed.
  2. You revoke your consent on which the processing was based pursuant to Art. 6 para. 1 sentence 1 lit. a or Art. 9 para. 2 lit. a GDPR and there is no other legal basis for the processing.
  3. You object to the processing pursuant to Art. 21 (1) GDPR and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Art. 21 (2) GDPR.
  4. The personal data concerning you has been processed unlawfully.
  5. The deletion of personal data concerning you is necessary to fulfill a legal obligation under Union law or the law of the Member States to which the controller is subject.
  6. The personal data concerning you have been collected in relation to the offer of information society services referred to in Art. 8 (1) GDPR.

b) Information to third parties

Where the controller has made the personal data concerning you public and is obliged pursuant to Art. 17 (1) GDPR to erase the personal data, the controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform controllers which are processing the personal data that you as the data subject have requested the erasure by such controllers of any links to, or copy or replication of, those personal data.

c) Exceptions

The right to erasure does not apply if the processing is necessary

  1. to exercise the right to freedom of expression and information
  2. for compliance with a legal obligation which requires processing by Union or Member State law to which the controller is subject or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller
  3. for reasons of public interest in the area of public health pursuant to Art. 9 (2) (h) and (i) and Art. 9 (3) GDPR;
  4. for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes in accordance with Art. 89 (1) GDPR, insofar as the right referred to in section a) is likely to render impossible or seriously impair the achievement of the objectives of that processing, or
  5. for the establishment, exercise or defense of legal claims.

5. Right to information

If you have asserted the right to rectification, erasure or restriction of processing against the controller, the controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort.

You have the right vis-à-vis the controller to be informed about these recipients.

6. Right to data portability

You have the right to receive the personal data concerning you, which you have provided to the controller, in a structured, commonly used and machine-readable format. You also have the right to transmit this data to another controller without hindrance from the controller to which the personal data has been provided, where

  1. the processing is based on consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR or on a contract pursuant to Art. 6 para. 1 sentence 1 lit. b GDPR and
  2. the processing is carried out by automated means.

In exercising this right, you also have the right to obtain that the personal data concerning you be transferred directly from one controller to another controller, insofar as this is technically feasible. The freedoms and rights of other persons must not be affected by this.

The right to data portability does not apply to the processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

7. Right to object

You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions.

The controller shall no longer process the personal data concerning you unless the controller demonstrates compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defense of legal claims.

If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing.

If you object to processing for direct marketing purposes, the personal data concerning you will no longer be processed for these purposes.

You have the option, in connection with the use of information society services – notwithstanding Directive 2002/58/EC – to exercise your right to object by means of automated procedures that use technical specifications.

You also have the right to object, on grounds relating to your particular situation, to processing of personal data concerning you which is carried out for scientific or historical research purposes or statistical purposes pursuant to Art. 89 (1) GDPR.

Your right to object may be restricted to the extent that it is likely to render impossible or seriously impair the achievement of the research or statistical purposes and the restriction is necessary for the fulfillment of the research or statistical purposes.

8. Right to revoke the declaration of consent under data protection law

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

9. Automated decision-making in individual cases, including profiling

You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. This does not apply if the decision

  1. is necessary for the conclusion or performance of a contract between you and the controller
  2. is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard your rights and freedoms and legitimate interests; or
  3. with your express consent.

However, these decisions may not be based on special categories of personal data pursuant to Art. 9 para. 1 GDPR, unless Art. 9 para. 2 lit. a or b GDPR applies and appropriate measures have been taken to protect the rights and freedoms as well as your legitimate interests.

With regard to the cases referred to in 1. and 3. above, the controller shall take reasonable steps to safeguard the rights and freedoms and your legitimate interests, including at least the right to obtain the intervention of a person by the controller, to express his or her point of view and to contest the decision.

10. Right to lodge a complaint with a supervisory authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR.

The supervisory authority with which the complaint has been lodged shall inform the complainant on the progress and the outcome of the complaint including the possibility of a judicial remedy pursuant to Art. 78 GDPR.

V. Bereitstellung der Webseite und Erstellung der Logfiles

1. Description and scope of data processing

Each time our website is accessed, our system automatically collects data and information from the computer system of the accessing computer.

The following data is collected:

Information about the browser type and version used
The user’s operating system
The user’s internet service provider
Date and time of access
Websites from which the user’s system accesses our website
Websites that are accessed by the user’s system via our website

This data is stored in the log files of our system. This does not affect the user’s IP addresses or other data that allows the data to be assigned to a user. This data is not stored together with other personal data of the user.

2. Purpose of data processing

Data is stored in log files to ensure the functionality of the website. In addition, we use the data to optimize the website and to ensure the security of our information technology systems. The data is not analyzed for marketing purposes in this context.

These purposes also constitute our legitimate interest in data processing in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR.

3. Legal basis for data processing

The legal basis for the temporary storage of data is Art. 6 para. 1 sentence 1 lit. f GDPR.

4. Duration of storage

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.

5. Possibility of objection and removal

The collection of data for the provision of the website and the storage of data in log files is absolutely necessary for the operation of the website. Consequently, the user has no option to object.

VI. Use of cookies

1. Description and scope of data processing

Our website uses cookies. Cookies are text files that are stored in the Internet browser or by the Internet browser on the user’s computer system. When a user accesses a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.

We use cookies to make our website more user-friendly. Some elements of our website require that the accessing browser can be identified even after a page change.

The following data is stored and transmitted in the cookies

  • Language settings
  • Log-in information

We also use cookies on our website that enable an analysis of the user’s surfing behavior.

The following data can be transmitted in this way

  • Search terms entered
  • Frequency of page views
  • Use of website functions
  • Retargeting

The user data collected in this way is pseudonymized by technical precautions. It is therefore no longer possible to assign the data to the accessing user. The data is not stored together with other personal user data.

2. Purpose of data processing

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary for the browser to be recognized even after a page change.

We require cookies for the following applications:

  • Page optimization

The user data collected by technically necessary cookies is not used to create user profiles.

Analysis cookies are used for the purpose of improving the quality of our website and its content. Through the analysis cookies, we learn how the website is used and can thus constantly optimize our offer.

Marketing

3. Legal basis for data processing

The legal basis for the processing of personal data using technically unnecessary cookies is Art. 6 para. 1 sentence 1 lit. a GDPR.

The legal basis for the processing of personal data using technically necessary cookies is Art. 6 para. 1 sentence 1 lit. f GDPR.

4. Duration of storage, objection and removal options

Cookies are stored on the user’s computer and transmitted by it to our website. As a user, you therefore have full control over the use of cookies. You can deactivate or restrict the transmission of cookies by changing the settings in your Internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website to their full extent.

If you use a Safari browser version 12.1 or higher, cookies are automatically deleted after seven days. This also applies to opt-out cookies, which are set to prevent tracking measures.

    1. Newsletter

1. Description and scope of data processing

You can subscribe to a free newsletter on our website. When you register for the newsletter, the data from the input screen is transmitted to us.

  • Email address
  • Surname
  • First name
  • Company name

No data will be passed on to third parties in connection with the data processing for sending newsletters. The data is used exclusively for sending the newsletter.

2. Purpose of data processing

The purpose of collecting the user’s email address is to send the newsletter.

The collection of other personal data as part of the registration process serves to prevent misuse of the services or the email address used.

3. Legal basis for data processing

The legal basis for the processing of data after registration for the newsletter by the user is Art. 6 para. 1 sentence 1 lit. a GDPR if the user has given his consent.

4. Duration of storage

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. The user’s email address is therefore stored for as long as the subscription to the newsletter is active.

The other personal data collected during the registration process will generally be deleted after a period of seven days.

5. Possibility of objection and removal

The subscription to the newsletter can be canceled by the user concerned at any time. For this purpose, there is a corresponding link in every newsletter.

This also makes it possible to withdraw consent to the storage of personal data collected during the registration process.

    1. Email-Contact

1. Description and scope of data processing

It is possible to contact us via the email address provided on our website. In this case, the user’s personal data transmitted with the email will be stored.

The data is used exclusively for processing the conversation.

2. Purpose of data processing

In the case of contact by email, this also constitutes the necessary legitimate interest in the processing of the data.

3. Legal basis for data processing

The legal basis for the processing of the data is Art. 6 para. 1 lit. a GDPR if the user has given consent.

The legal basis for the processing of data transmitted in the course of sending an email is Art. 6 para. 1 lit. f GDPR. If the email contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR.

4. Duration of storage

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. For personal data sent by email, this is the case when the respective conversation with the user has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been conclusively clarified.

The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

5. Possibility of objection and removal

The user has the option to revoke his consent to the processing of personal data at any time via a link in the footer. If the user contacts us by email, they can object to the storage of their personal data at any time. In such a case, the conversation cannot be continued

All personal data stored in the course of contacting us will be deleted in this case.

IX. Contact Form

1. Description and scope of data processing

There is a contact form on our website that can be used to contact us electronically. If a user makes use of this option, the data entered in the input mask will be transmitted to us and stored.

The following data is stored when the message is sent:

  • Email address
  • surname
  • First name
  • Telephone / mobile phone number
  • Date and time of contact
  • Company name
  • Referrer, campaign tracking data

Your consent is obtained for the processing of the data as part of the sending process and reference is made to this privacy policy.

Alternatively, you can contact us via the email address provided. In this case, the user’s personal data transmitted with the email will be stored.

The data will be used exclusively for processing the conversation.

2. Purpose of the data processing

The processing of the personal data from the input mask serves us solely to process the contact. In the case of contact by email, this also constitutes the necessary legitimate interest in processing the data.

The other personal data processed during the sending process serve to prevent misuse of the contact form and to ensure the security of our information technology systems.

3. Legal basis for data processing

The legal basis for the processing of the data is Art. 6 para. 1 sentence 1 lit. a GDPR if the user has given consent.

The legal basis for the processing of data transmitted in the course of sending an email is Art. 6 para. 1 sentence 1 lit. f GDPR. If the email contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 sentence 1 lit. b GDPR.

4. Duration of storage

The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. For the personal data from the input mask of the contact form and those sent by email, this is the case when the respective conversation with the user has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been conclusively clarified.

The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

5. Possibility of objection and removal

The user has the option of revoking their consent to the processing of personal data at any time via a link in the footer. If the user contacts us by email, they can object to the storage of their personal data at any time. In such a case, the conversation cannot be continued.

All personal data stored in the course of contacting us will be deleted in this case.

    1. Application by email

1. Scope of the processing of personal data

You can send us your application by email. We will collect your email address and the data you provide in the email.

No specific details are requested

2. Purpose of the data processing

We process the personal data from your application email solely for the purpose of processing your application.

3. Legal basis for data processing

The legal basis for the processing of your data is the initiation of a contract at the request of the data subject, Art. 6 para. 1 sentence 1 lit. b Alt. 1 GDPR and § 26 para. 1 sentence 1 BDSG.

4. Duration of storage

After completion of the application process, the data will be stored for up to six months. Your data will be deleted after six months at the latest. In the event of a legal obligation, the data will be stored in accordance with the applicable provisions.

5. Possibility of objection and removal

The applicant has the option to object to the processing of personal data at any time. In such a case, the application can no longer be considered.

All personal data stored in the course of electronic applications will be deleted in this case.

    1. Use of company presences in professional networks

1. Scope of data processing

We use the option of company presences on professional networks. We maintain a company presence on the following professional networks:

LinkedIn:

LinkedIn, Unlimited Company Wilton Place, Dublin 2, Ireland

XING:

XING SE, Dammtorstraße 30, 20354 Hamburg, Germany

On our website, we provide information and offer users the opportunity to communicate.

The company website is used for applications, information/PR and active sourcing.

We have no information on the processing of your personal data by the companies jointly responsible for the company website. Further information can be found in the privacy policy of

LinkedIn:

https://www.linkedin.com/legal/privacy-policy?trk=hb_ft_priv

XING:

https://privacy.xing.com/de/datenschutzerklaerung

If you carry out an action on our company website (e.g. comments, posts, likes, etc.), you may make personal data (e.g. real name or photo of your user profile) public.

2. Legal basis for data processing

The legal basis for the processing of your data in connection with the use of our company website is Art. 6 para. 1 sentence 1 lit. f GDPR.

3. Purpose of the data processing

The purpose of our company website is to inform users about our services. Every user is free to publish personal data through activities.

4. Duration of storage

We store your activities and personal data published via our company website until you withdraw your consent. In addition, we comply with the statutory retention periods.

5. Possibility of objection and removal

You can object to the processing of your personal data that we collect as part of your use of our company website at any time and assert your data subject rights mentioned under IV. of this privacy policy. To do so, send us an informal email to the email address stated in this privacy policy.

Further information on objection and removal options can be found here:

LinkedIn:

https://www.linkedin.com/legal/privacy-policy?trk=hb_ft_priv

XING:

https://privacy.xing.com/de/datenschutzerklaerung

    1. Hosting

The website is hosted on servers of a service provider commissioned by us.

Our service provider is:

Raidboxes

The servers automatically collect and store information in so-called server log files, which your browser automatically transmits when you visit the website. The information stored is

  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Date and time of the server request
  • IP address

This data is not merged with other data sources. This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – the server log files must be recorded for this purpose.

The website server is geographically located in Germany.

XIII. Geotargeting

We use the IP address and other information provided by the user (in particular the zip code during registration or ordering) to address regional target groups (so-called “geotargeting”).

Regional targeting is used, for example, to automatically display regional offers or advertising that are often more relevant to users. The legal basis for the use of the IP address and any other information provided by the user (in particular the zip code) is Article 6(1)(f) GDPR, based on our interest in ensuring a more precise target group approach and thus providing offers and advertising that are more relevant to users.

Part of the IP address and the additional information provided by the user (in particular the zip code) is only read out and not stored separately.

You can prevent geotargeting by using a VPN or proxy server, for example, which prevent precise localization. In addition, depending on the browser used, you can also deactivate location localization in the corresponding browser settings (if supported by the respective browser).

We use geotargeting on our website for the following purposes

  • Customer approach
XIV: Content Delivery Networks

CloudFlare

1. Description and scope of data processing

On our website, we use functions of the CloudFlare content delivery network of CloudFlare Germany GmbH, Rosental 7, 80331 Munich, Germany (hereinafter referred to as CloudFlare). A content delivery network (CDN) is a network of regionally distributed servers connected via the Internet, which is used to deliver content – in particular large media files such as videos. CloudFlare offers web optimization and security services that we use to improve the loading times of our website and to protect it from misuse. When you visit our website, a connection is established to the CloudFlare servers, e.g. to retrieve content. This allows personal data to be stored and analyzed in server log files, in particular the user’s activity (in particular which pages have been visited) and device and browser information (in particular the IP address and operating system). Further information on the collection and storage of data by CloudFlare can be found here:
https://www.cloudflare.com/de-de/privacypolicy/

2. Purpose of the data processing

The use of CloudFlare’s functions serves to deliver and accelerate online applications and content.

3. Legal basis for data processing

This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – the server log files must be recorded for this purpose.

4. Duration of storage

Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law.

5. Possibility of objection and removal

Information on objection and removal options vis-à-vis CloudFlare can be found at
https://www.cloudflare.com/de-de/privacypolicy/

Plugins used

We use plugins for various purposes. The plugins used are listed below:

Use of Facebook Pixel

1. Scope of the processing of personal data

We use the Facebook pixel of Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA and its representative in the Union Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal H , D2 Dublin, Ireland (hereinafter: Facebook) on our online presence. With its help, we can track the actions of users after they have seen or clicked on a Facebook ad. This allows personal data to be stored and evaluated, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymized user IDs). This allows us to record the effectiveness of Facebook ads for statistical and market research purposes.
Data may be transmitted to Facebook servers in the USA.
The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook. Facebook can link this data to your Facebook account and also use it for its own advertising purposes in accordance with Facebook’s data usage policy.

Further information on the processing of data by Facebook can be found here: https://de-de.facebook.com/policy.php

2. Purpose of the data processing

The use of the Facebook pixel serves to analyze and optimize advertising measures.

3. Legal basis for the processing of personal data

The legal basis for the processing of users’ personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

4. Duration of storage

Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy or as required by law, e.g. for tax and accounting purposes.

5. Revocation and removal option

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Facebook by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
Further information on objection and removal options vis-à-vis Facebook can be found at
https://de-de.facebook.com/policy.php

Use of Google AdWords

1. Scope of the processing of personal data

We use Google AdWords from Google Ireland Ltd, Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as: Google). We use this service to place advertisements. Google places a cookie on your computer. This allows personal data to be stored and evaluated, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymized user IDs).
Further information on the processing of data by Google can be found here:
https://policies.google.com/privacy?gl=DE&hl=de

2. Purpose of data processing

We only receive information about the total number of users who have responded to our ad. No information is passed on with which we could identify you. It is not used for tracking purposes.

3. Legal basis for the processing of personal data

The legal basis for the processing of users’ personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

4. Duration of storage

Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy or as required by law, e.g. for tax and accounting purposes.

5. Revocation and removal option

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

You can use the following link to deactivate the use of your personal data by Google:
https://adssettings.google.de
Further information on objection and removal options vis-à-vis Google can be found at
https://policies.google.com/privacy?gl=DE&hl=de

Use of Google Analytics

1. Scope of the processing of personal data

We use Google Analytics, a web analytics service provided by Google Ireland Ltd, Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as: Google). Google Analytics analyzes, among other things, the origin of visitors, the time they spend on individual pages and the use of search engines, thus enabling better monitoring of the success of advertising campaigns. Google places a cookie on your computer. This allows personal data to be stored and evaluated, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymized user IDs). The information generated by the cookie about your use of this online presence is transmitted to a Google server in the USA and stored there. However, if IP anonymization is activated on this online presence, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
On behalf of the operator of this online presence, Google will use this information to evaluate your use of the online presence, to compile reports on the activities of the online presence and to provide other services related to the use of the online presence and internet usage to the operator of the online presence. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of our website.
Further information on the processing of data by Google can be found here:
https://policies.google.com/privacy?gl=DE&hl=de

2. Purpose of data processing

The purpose of processing personal data is to specifically address a target group that has already expressed an initial interest by visiting the website.

3. Legal basis for the processing of personal data

The legal basis for the processing of users’ personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

4. Duration of storage

Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy or as required by law. Advertising data in server logs is anonymized by Google deleting parts of the IP address and cookie information after 9 or 18 months.

5. Revocation and removal option

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
You can also prevent the collection of data generated by the cookie and related to your use of the online presence (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=de

You can use the following link to deactivate the use of your personal data by Google:
https://adssettings.google.de
Further information on objection and removal options vis-à-vis Google can be found at
https://policies.google.com/privacy?gl=DE&hl=de

Use of Google Ads Remarketing

1. Scope of the processing of personal data

We use Google Ads Remarketing from Google Ireland Ltd, Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as: Google). Google Remarketing is used to retarget visitors to the online presence for advertising purposes via Google Ads ads. Google Ads Remarketing can be used to create target groups (“similar target groups”) that have, for example, accessed certain pages. This makes it possible to identify the user on other online presences and display targeted advertising. Google places a cookie on the user’s computer. This allows personal data to be stored and evaluated, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements have been displayed and whether the user has clicked on them) and also data from advertising partners (in particular pseudonymized user IDs).
Further information on the processing of data by Google can be found here:
https://policies.google.com/privacy?gl=DE&hl=de

2. Purpose of data processing

The purpose of processing personal data is to address a specific target group. The cookies stored on the user’s end device recognize them when they visit an online presence and can therefore display advertising tailored to their interests.

3. Legal basis for the processing of personal data

The legal basis for the processing of users’ personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

4. Duration of storage

Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy or as required by law, e.g. for tax and accounting purposes.

5. Revocation and removal option

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

You can prevent the collection and processing of your personal data by Google by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
You can also prevent the collection of data generated by the cookie and related to your use of the online presence (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=de
You can use the following link to deactivate the use of your personal data by Google:
https://adssettings.google.de
Further information on objection and removal options vis-à-vis Google can be found at
https://policies.google.com/privacy?gl=DE&hl=de

Use of LinkedIn

1. Scope of the processing of personal data

We use functions of the LinkedIn network. The provider is LinkedIn Ireland Unlimited CompanyWilton Place, Dublin 2, Ireland (hereinafter referred to as LinkedIn). Each time one of our pages containing LinkedIn functions is accessed, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited our website with your IP address. If you click on the LinkedIn “Recommend” button and are logged into your LinkedIn account, LinkedIn is able to associate your visit to our website with you and your user account. This allows personal data to be stored and analyzed, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on) and device and browser information (in particular the IP address and operating system).
We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by LinkedIn. Further information on the processing of data by LinkedIn can be found here:
https://www.linkedin.com/legal/privacy-policy

2. Purpose of the data processing

The use of the LinkedIn plugin serves to make our online presence more user-friendly.

3. Legal basis for the processing of personal data

The legal basis for the processing of users’ personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

4. Duration of storage

Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy or as required by law, e.g. for tax and accounting purposes.

5. Revocation and removal option

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

You can prevent the collection and processing of your personal data by LinkedIn by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. Furthermore, you can prevent the transmission by logging out of your LinkedIn account before accessing our website.
You can use the following links to deactivate the use of your personal data by LinkedIn:
https://www.linkedin.com/psettings/guest-controls
Further information on objection and removal options vis-à-vis LinkedIn can be found at
https://www.linkedin.com/legal/privacy-policy

Use of MailChimp

1. Scope of the processing of personal data

We use the service provider MailChimp of The Rocket Science Group, LLC, 512 Means Street, Suite 404, Atlanta, GA 30318, USA (hereinafter referred to as: MailChimp) to send our newsletter. MailChimp is a provider of email marketing and enables us to communicate directly with potential customers via email newsletters. If you register for the newsletter, the data you enter when registering for the newsletter will be transmitted to MailChimp and stored there. This allows further personal data to be stored and analyzed, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on) and device and browser information (in particular the IP address and operating system).
Your data is also stored by MailChimp for this purpose. Your data will not be passed on to third parties for the purpose of receiving the newsletter and MailChimp does not obtain the right to pass on your data. After registration, MailChimp will send you an email to confirm your registration. Furthermore, MailChimp offers various analysis options about how the sent newsletters are opened and used, e.g. to how many users an email was sent, whether emails were rejected and whether users unsubscribed from the list after receiving an email.
Further information on the processing of data by MailChimp can be found here:
https://MailChimp.com/legal/privacy/

2. Purpose of data processing

The personal data collected as part of a registration for the newsletter will be used exclusively for sending our newsletter, possibly for invitations to events and, if you are already our customer, for our customer mail. Furthermore, subscribers to the newsletter may be informed by email if this is necessary for the operation of the newsletter service or a related registration, as could be the case in the event of changes to the newsletter offer or changes to the technical circumstances.

3. Legal basis for the processing of personal data

The legal basis for the processing of users’ personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

4. Duration of storage

Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy or as required by law. In addition, you can contact MailChimp and request the deletion of your data.

5. Revocation and removal option

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can revoke your consent to the storage of data and its use for sending the newsletter by MailChimp at any time. You can exercise your revocation at any time by sending an email to MailChimp or by clicking on the link provided in every newsletter.
Further information on objection and removal options vis-à-vis MailChimp can be found at
https://MailChimp.com/legal/privacy/

Use of Twitter

1. Scope of the processing of personal data

We use the social plugins of Twitter, Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA (hereinafter referred to as: Twitter).
With the social plugins, we can integrate content from Twitter (in particular tweets or moments) or links to the Twitter platform (in particular tweet or follow button) on our online presence. This allows personal data to be stored and analyzed, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on) as well as device and browser information (in particular the IP address and operating system).
By using Twitter and the “Re-Tweet” function, the online presences you visit are linked to your Twitter account and disclosed to third parties. We do not receive any information about the content of the transmitted data and its use by Twitter.
Further information on the processing of data by Twitter can be found here:
https://twitter.com/de/privacy

2. Purpose of the data processing

The integration of the Twitter plug-in serves to improve user-friendliness. Twitter content can be displayed embedded and users of the Twitter service can use Twitter functions.

3. Legal basis for the processing of personal data

The legal basis for the processing of users’ personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

4. Duration of storage

Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy or as required by law.

5. Revocation and removal option

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Twitter by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
Further information on objection and removal options vis-à-vis Twitter can be found at
https://twitter.com/de/privacy

Use of the Xing Share Button

1. Scope of the processing of personal data

Our online presence uses the XING Share button of XING SE, Dammtorstraße 29-32, 20354 Hamburg, Germany. When you access this website, your browser establishes a short-term connection to servers of XING SE (hereinafter referred to as XING), which are used to provide the “XING Share Button” functions (in particular the calculation/display of the counter value). These servers are configured in a particularly data protection-friendly manner. For example, no data is stored about the access of visitors from which a direct personal reference could be derived. In particular, XING does not store any IP addresses of visitors to websites that contain the XING Share button. Further information on the processing of data by XING can be found here:
https://www.xing.com/app/share?op=data_protection

2. Purpose of the data processing

The integration of the “XING share button” serves to improve the user-friendliness of our online presence. If you click on this button, you will be redirected to the XING homepage. If you are logged into your profile, you can recommend the link to our online presence.

3. Legal basis for the processing of personal data

The legal basis for the processing of users’ personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

4. Duration of storage

Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy or as required by law, e.g. for tax and accounting purposes.

5. Revocation and removal option

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by XING by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
Further information on objection and removal options vis-à-vis XING can be found at
https://www.xing.com/app/share?op=data_protection

Use of LinkedIn Analytics

1. Scope of the processing of personal data

We use the LinkedIn Analytics analysis service of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (hereinafter referred to as LinkedIn). By using LinkedIn Analytics, pseudonymized user profiles are created for users. The profiles are used to analyze user behavior and are used to optimize our offer. The following data is processed:
– Information about the operating system
– device identifier
– Internet service provider
– IP address
– Referrer URL
– Browser information
Further information on the processing of data by LinkedIn can be found here:
https://www.linkedin.com/legal/privacy-policy

2. Purpose of the data processing

The processing of users’ personal data by LinkedIn Analytics enables us to analyze the surfing behavior of our users. By analyzing the data obtained, we are able to compile information about the use of the individual components of our website. This helps us to constantly improve our online presence and, in this context, to increase user-friendliness.

3. Legal basis for the processing of personal data

The legal basis for the processing of users’ personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

4. Duration of storage

Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy or as required by law.

5. Revocation and removal option

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by LinkedIn by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
You can deactivate the use of your personal data by LinkedIn using the following link
https://www.linkedin.com/help/linkedin/answer/62931/manage-advertising-preferences
Further information on objection and removal options vis-à-vis LinkedIn can be found at
https://www.linkedin.com/legal/privacy-policy

Use of Facebook retargeting

1. Scope of the processing of personal data

We use functionalities of the Facebook Retargeting advertising plugin of Facebook Ireland Limited, 4 Grand Canal Square, Dublin Dublin 2, Ireland (hereinafter referred to as Facebook Retargeting).
Facebook Retargeting is used to carry out advertising campaigns and to interact with them. Facebook Retargeting reminds users of products that they have searched for or viewed but not purchased. Facebook cookies are stored on your end device.
In particular, the following personal data is processed by Facebook:
– Information about the user’s activities
– Website accessed
– Which products have been displayed
– Which ads have been clicked on
– Device information, in particular device type, IP address
– Facebook account of the user, if they are logged into Facebook
Data is processed on servers of Facebook Inc, Facebook, Inc, 1601 Willow Road, Menlo Park, California 94025 in the USA.
Other recipients of the data are providers and service providers of Facebook Inc, e.g. for analysis purposes.
Further information on the processing of data by Facebook can be found here:
https://de-de.facebook.com/privacy/explanation

2. Purpose of the data processing

We use Facebook Retargeting to place advertisements on various platforms and to analyze the interaction of users with these advertisements. In this way, we aim to show users personalized advertising that is more relevant to them.

3. Legal basis for the processing of personal data

The legal basis for the processing of users’ personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

4. Duration of storage

Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy or as required by law, e.g. for tax and accounting purposes.

5. Revocation and removal option

You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
You can prevent the collection and processing of your personal data by Facebook by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
The deactivation of personalized advertising for Facebook users is possible for logged-in users here:
https://www.facebook.com/settings/?tab=ads
Further information on objection and removal options vis-à-vis Facebook can be found at
https://de-de.facebook.com/privacy/explanation

This privacy policy was created with the support of DataGuard.