Privacy Policy

As of March 2025

Table of Contents
  1. Name and address of the controller
  2. Contact details of the data protection officer
  3. General information on data processing
  4. Rights of the data subject
  5. Provision of the website and creation of log files
  6. Use of cookies
  7. Newsletter
  8. Email contact
  9. Contact form
  10. Application by email
  11. Use of company profiles on professional networks
  12. Hosting
  13. Geotargeting
  14. Content delivery networks
  15. Plugins used
    1. Name and address of the responsible party

The responsible party within the meaning of the General Data Protection Regulation (GDPR) and other data protection regulations is:

Fehr Digital Media UG

Gert Marcus Str. 3f

22529 Hamburg

[email protected]

www.leadvolution.com

    1. Contact details of the data protection officer

The data protection officer of the controller is:

Hannes Fehr

Gert Marcus Str. 3f

22529 Hamburg

    1. General information on data processing

1. Scope of personal data processing

We process personal data of our users only to the extent necessary to provide a functional website and our content and services. The processing of personal data of our users takes place regularly only with the consent of the user. An exception applies in cases where prior consent cannot be obtained for practical reasons and the processing of the data is required by law.

2. Legal basis for the processing of personal data

Insofar as we obtain the consent of the data subject for the processing of personal data, Art. 6 para. 1 sentence 1 lit. a GDPR serves as the legal basis.

When processing personal data that is necessary for the performance of a contract to which the data subject is party, Art. 6 para. 1 sentence 1 lit. b GDPR serves as the legal basis. This also applies to processing operations that are necessary for the implementation of pre-contractual measures.

Insofar as the processing of personal data is necessary for the fulfillment of a legal obligation to which our company is subject, Art. 6 para. 1 sentence 1 lit. c GDPR serves as the legal basis.

In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 sentence 1 lit. d GDPR serves as the legal basis.

If processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights, and freedoms of the data subject do not override the aforementioned interest, Art. 6 para. 1 sentence 1 lit. f GDPR serves as the legal basis for processing.

3. Data deletion and storage period

The personal data of the data subject will be deleted or blocked as soon as the purpose for which it was collected ceases to apply. Storage may also take place if this has been provided for by European or national legislators in EU regulations, laws, or other provisions to which the controller is subject. The data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion or fulfillment of a contract.

    1. Rights of the data subject

If your personal data is processed, you are a data subject within the meaning of the GDPR and you have the following rights vis-à-vis the controller:

1. Right to information

You can request confirmation from the controller as to whether personal data concerning you is being processed by them.

If such processing is taking place, you can request the following information from the controller:

      1. the purposes for which the personal data are processed;
      1. the categories of personal data that are processed;
      1. the recipients or categories of recipients to whom your personal data has been or will be disclosed;
      1. the planned duration of storage of your personal data or, if this is not possible, criteria for determining the duration of storage;
      1. the existence of a right to rectify or erase personal data concerning you, a right to restrict processing by the controller or a right to object to such processing;
      1. the existence of a right to lodge a complaint with a supervisory authority;
      1. all available information on the origin of the data if the personal data is not collected from the data subject;
      1. the existence of automated decision-making, including profiling, pursuant to Art. 22 (1) and (4) GDPR and, at least in these cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject.

You have the right to request information about whether personal data concerning you is being transferred to a third country or to an international organization. In this context, you may request to be informed of the appropriate safeguards pursuant to Art. 46 GDPR in connection with the transfer.

This right of access may be restricted to the extent that it is likely to render impossible or seriously impair the achievement of the research or statistical purposes and the restriction is necessary for the fulfillment of the research or statistical purposes.

2. Right to rectification

You have the right to obtain from the controller rectification of inaccurate personal data concerning you or to have such data completed. The controller shall undertake the rectification without undue delay.

Your right to rectification may be restricted to the extent that it is likely to render the research or statistical purposes impossible or seriously impair them and the restriction is necessary for the fulfillment of the research or statistical purposes.

3. Right to restriction of processing

You may request the restriction of the processing of personal data concerning you under the following conditions:

      • if you dispute the accuracy of the personal data concerning you for a period enabling the controller to verify the accuracy of the personal data;
      • the processing is unlawful and you oppose the erasure of the personal data and request the restriction of their use instead;
      • the controller no longer needs the personal data for the purposes of the processing, but you require them for the assertion, exercise, or defense of legal claims, or
      • if you have objected to the processing pursuant to Art. 21 (1) GDPR and it is not yet clear whether the legitimate reasons of the controller outweigh your reasons.

If the processing of personal data concerning you has been restricted, such data may, with the exception of storage, only be processed with your consent or for the assertion, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the Union or of a Member State.

If processing has been restricted in accordance with the above conditions, you will be informed by the controller before the restriction is lifted.

Your right to restriction of processing may be limited to the extent that it is likely to render impossible or seriously impair the achievement of the research or statistical purposes and the restriction is necessary for the fulfillment of the research or statistical purposes.

4. Right to erasure

a) Obligation to erase

You may request that the controller erase personal data concerning you without undue delay, and the controller is obliged to erase such data without undue delay if one of the following grounds applies:

      1. The personal data concerning you are no longer necessary for the purposes for which they were collected or otherwise processed.
      1. You withdraw your consent on which the processing was based in accordance with Art. 6 para. 1 sentence 1 lit. a or Art. 9 para. 2 lit. a GDPR, and there is no other legal basis for the processing.
      1. You object to the processing pursuant to Art. 21 (1) GDPR and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Art. 21 (2) GDPR.
      1. The personal data concerning you has been processed unlawfully.
      1. The erasure of personal data concerning you is necessary for compliance with a legal obligation to which the controller is subject under Union law or the law of the Member States.
      1. The personal data concerning you has been collected in relation to the services offered by information society in accordance with Art. 8 (1) GDPR.

b) Information to third parties

If the controller has made the personal data concerning you public and is obliged to delete it in accordance with Art. 17 (1) GDPR, it shall take reasonable measures, including technical measures, taking into account the available technology and the implementation costs, to inform to inform data controllers who process personal data that you, as the data subject, have requested the deletion of all links to this personal data or of copies or replications of this personal data.

c) Exceptions

The right to erasure does not apply if processing is necessary

      1. for exercising the right of freedom of expression and information.
      1. for compliance with a legal obligation which requires processing in accordance with the law of the Union or of the Member State to which the controller is subject or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
      1. for reasons of public interest in the area of public health pursuant to Art. 9 para. 2 lit. h and i as well as Art. 9 para. 3 GDPR;
      1. for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes in accordance with Art. 89 para. 1 GDPR, insofar as the right referred to in section a) is likely to render impossible or seriously impair the achievement of the objectives of this processing, or
      1. for the establishment, exercise, or defense of legal claims.

5. Right to information

If you have asserted your right to rectification, erasure, or restriction of processing against the controller, the controller is obliged to notify all recipients to whom your personal data has been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves disproportionate effort.

You have the right to be informed by the controller about these recipients.

6. Right to data portability

You have the right to receive the personal data concerning you that you have provided to the controller in a structured, commonly used and machine-readable format. You also have the right to transmit this data to another controller without hindrance from the controller to whom the personal data has been provided, provided that

      1. the processing is based on consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR or on a contract pursuant to Art. 6 para. 1 sentence 1 lit. b GDPR and
      1. the processing is carried out using automated procedures.

In exercising this right, you also have the right to have the personal data concerning you transferred directly from one controller to another, where technically feasible. The freedoms and rights of other persons must not be affected by this.

The right to data portability does not apply to the processing of personal data that is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

7. Right to object

You have the right to object, on grounds relating to your particular situation, to the processing of personal data concerning you which is based on Article 6(1)(e) or (f) of the GDPR; this also applies to profiling based on these provisions.

The controller shall no longer process the personal data concerning you unless the controller can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is necessary for the establishment, exercise or defense of legal claims.

If the personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing; this also applies to profiling to the extent that it is related to such direct marketing.

If you object to processing for direct marketing purposes, the personal data concerning you will no longer be processed for these purposes.

In connection with the use of information society services, you have the option of exercising your right to object by means of automated procedures using technical specifications, notwithstanding Directive 2002/58/EC.

You also have the right to object, on grounds relating to your particular situation, to the processing of personal data concerning you for scientific or historical research purposes or for statistical purposes pursuant to Art. 89 (1) GDPR.

Your right to object may be restricted to the extent that it is likely to render impossible or seriously impair the achievement of the research or statistical purposes and the restriction is necessary for the fulfillment of the research or statistical purposes.

8. Right to revoke your declaration of consent under data protection law

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of consent shall not affect the lawfulness of processing based on consent before its revocation.

9. Automated decision-making in individual cases, including profiling

You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. This does not apply if the decision

      1. is necessary for the conclusion or performance of a contract between you and the controller,
      1. is authorized by Union or Member State law to which the controller is subject and that law provides for appropriate measures to safeguard your rights and freedoms and legitimate interests; or
      1. is based on your explicit consent.

However, these decisions may not be based on special categories of personal data pursuant to Art. 9 (1) GDPR, unless Art. 9 (2) lit. a or b GDPR applies and appropriate measures to protect your rights and freedoms and legitimate interests have been taken.

With regard to the cases referred to in 1. and 3., the controller shall take appropriate measures to safeguard your rights and freedoms and legitimate interests, which include at least the right to obtain human intervention on the part of the controller, to express your point of view and to contest the decision.

10. Right to lodge a complaint with a supervisory authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you consider that the processing of personal data relating to you infringes the GDPR.

The supervisory authority with which the complaint has been lodged shall inform the complainant on the progress and outcome of the complaint, including the possibility of a judicial remedy pursuant to Art. 78 GDPR.

    1. Provision of the website and creation of log files

1. Description and scope of data processing

Each time you visit our website, our system automatically collects data and information from the computer system of the requesting computer.

The following data is collected:

      • Information about the browser type and version used
      • The user’s operating system
      • The user’s Internet service provider
      • Date and time of access
      • Websites from which the user’s system accesses our website
      • Websites accessed by the user’s system via our website

This data is stored in our system’s log files. This does not affect the user’s IP addresses or other data that enables the data to be assigned to a user. This data is not stored together with other personal data of the user.

2. Purpose of data processing

The data is stored in log files to ensure the functionality of the website. We also use the data to optimize the website and to ensure the security of our information technology systems. The data is not evaluated for marketing purposes in this context.

These purposes also constitute our legitimate interest in data processing pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR.

3. Legal basis for data processing

The legal basis for the temporary storage of data is Art. 6 para. 1 sentence 1 lit. f GDPR.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary for the purpose for which it was collected. In the case of data collection for the provision of the website, this is the case when the respective session has ended.

5. Right to object and right to erasure

The collection of data for the provision of the website and the storage of data in log files is essential for the operation of the website. Consequently, there is no possibility for the user to object.

    1. Use of cookies

1. Description and scope of data processing

Our website uses cookies. Cookies are text files that are stored in the Internet browser or by the Internet browser on the user’s computer system. When a user accesses a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is accessed again.

We use cookies to make our website more user-friendly. Some elements of our website require that the accessing browser can be identified even after a page change.

The following data is stored and transmitted in the cookies:

      • Language settings
      • Login information

We also use cookies on our website that enable us to analyze the surfing behavior of users.

This allows the following data to be transmitted:

      • Search terms entered
      • Frequency of page views
      • Use of website functions
      • Retargeting

The user data collected in this way is pseudonymized by technical measures. Therefore, it is no longer possible to assign the data to the user who accessed the website. The data is not stored together with other personal data of the user.

2. Purpose of data processing

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.

We require cookies for the following applications:

      • Page optimization

The user data collected by technically necessary cookies is not used to create user profiles.

Analysis cookies are used for the purpose of improving the quality of our website and its content. The analysis cookies tell us how the website is used, enabling us to continuously optimize our offering.

Marketing

3. Legal basis for data processing

The legal basis for the processing of personal data using technically unnecessary cookies is Art. 6 para. 1 sentence 1 lit. a GDPR.

The legal basis for the processing of personal data using technically necessary cookies is Art. 6 para. 1 sentence 1 lit. f GDPR.

4. Duration of storage, objection and removal options

Cookies are stored on the user’s computer and transmitted by the user to our site. As a user, you therefore have full control over the use of cookies. You can deactivate or restrict the transmission of cookies by changing the settings in your Internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all the functions of the website to their full extent.

If you use a Safari browser version 12.1 or higher, cookies are automatically deleted after seven days. This also applies to opt-out cookies that are set to prevent tracking measures.

    1. Newsletter

1. Description and scope of data processing

On our website, you have the option of subscribing to a free newsletter. When you register for the newsletter, the data from the input mask is transmitted to us.

      • Email address
      • Name
      • First name
      • Company name

In connection with data processing for the purpose of sending newsletters, no data will be passed on to third parties. The data will be used exclusively for sending the newsletter.

2. Purpose of data processing

The user’s email address is collected for the purpose of sending the newsletter.

Other personal data collected during the registration process is used to prevent misuse of the services or the email address used.

3. Legal basis for data processing

The legal basis for the processing of data after the user has registered for the newsletter is Art. 6 para. 1 sentence 1 lit. a GDPR, provided that the user has given their consent.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. The user’s email address will therefore be stored for as long as as long as the subscription to the newsletter is active.

The other personal data collected during the registration process will generally be deleted after a period of seven days.

5. Right to object and right to erasure

The newsletter subscription can be canceled by the user at any time. For this purpose, a corresponding link is provided in every newsletter.

This also allows the consent to the storage of personal data collected during the registration process to be revoked.

    1. Email contact

1. Description and scope of data processing

You can contact us via the email address provided on our website. In this case, the personal data transmitted by the user in the email will be stored.

The data will be used exclusively for processing the conversation.

2. Purpose of data processing

In the event of contact by email, there is also a legitimate interest in the processing of the data.

3. Legal basis for data processing

The legal basis for the processing of the data is Art. 6 para. 1 lit. a GDPR if the user has given their consent.

The legal basis for the processing of data transmitted in the course of sending an email is Art. 6 para. 1 lit. f GDPR. If the email contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary for the purpose for which it was collected. For personal data sent by email, this is the case when the respective conversation with the user has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been conclusively clarified.

The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

5. Right to object and right to erasure

The user has the right to withdraw their consent to the processing of their personal data at any time. If the user contacts us by email, they can object to the storage of their personal data at any time. In such a case, the conversation cannot be continued.

via a link in the footer

All personal data stored in the course of establishing contact will be deleted in this case.

    1. Contact form

1. Description and scope of data processing

Our website contains a contact form that can be used to contact us electronically. If a user takes advantage of this option, the data entered in the input mask will be transmitted to us and stored.

The following data is stored when the message is sent:

      • Email address
      • Name
      • First name
      • Phone/mobile number
      • Date and time of contact
      • Company name
      • Referrer, campaign tracking data

Your consent will be obtained for the processing of the data during the submission process and reference will be made to this privacy policy.

Alternatively, you can contact us via the email address provided. In this case, the personal data of the user transmitted with the email will be stored.

The data will be used exclusively for processing the conversation.

2. Purpose of data processing

The processing of personal data from the input mask is used solely for the purpose of processing the contact request. In the event of contact by email, this also constitutes the necessary legitimate interest in the processing of the data.

The other personal data processed during the sending process is used to prevent misuse of the contact form and to ensure the security of our information technology systems.

3. Legal basis for data processing

The legal basis for the processing of the data is Art. 6 para. 1 sentence 1 lit. a GDPR if the user has given their consent.

The legal basis for the processing of data transmitted in the course of sending an email is Art. 6 para. 1 sentence 1 lit. f GDPR. If the email contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 para. 1 sentence 1 lit. b GDPR.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary for the purpose for which it was collected. For personal data from the input mask of the contact form and data sent by email, this is the case when the respective conversation with the user is ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been finally clarified.

The personal data collected additionally during the sending process will be deleted after a period of seven days at the latest.

5. Right to object and right to erasure

The user has the option to withdraw their consent to the processing of their personal data at any time. If the user contacts us by email, they can object to the storage of their personal data at any time. In such a case, the conversation cannot be continued.

via a link in the footer

All personal data stored in the course of establishing contact will be deleted in this case.

    1. Application by email

1. Scope of processing personal data

You can send us your application by email. We will collect your email address and the data you provide in the email.

      • No specific information is requested

2. Purpose of data processing

The personal data from your application email is used solely for the purpose of processing your application.

3. Legal basis for data processing

The legal basis for the processing of your data is the contract initiation that takes place at the request of the data subject, Art. 6 para. 1 sentence 1 lit. b Alt. 1 GDPR and § 26 para. 1 sentence 1 BDSG.

4. Duration of storage

After completion of the application process, the data will be stored for up to six months. Your data will be deleted at the latest after six months. In the event of a legal obligation, the data will be stored in accordance with the applicable provisions.

5. Right to object and right to erasure

The applicant has the right to object to the processing of personal data at any time. In such a case, the application can no longer be considered.

are not requested

All personal data stored in the course of electronic applications will be deleted in this case.

Use of company profiles on social networks

    1. Use of company profiles on career-oriented networks

1. Scope of data processing

We use the option of company profiles on career-oriented networks. We maintain a company profile on the following career-oriented networks:

LinkedIn:

LinkedIn, Unlimited Company Wilton Place, Dublin 2, Ireland

XING:

XING SE, Dammtorstraße 30, 20354 Hamburg, Germany

We provide information on our site and offer users the opportunity to communicate with us.

The company profile is used for applications, information/PR, and active sourcing.

We have no information about the processing of your personal data by the companies jointly responsible for the company profile. Further information can be found in the privacy policy at:

LinkedIn:

https://www.linkedin.com/legal/privacy-policy?trk=hb_ft_priv

XING:

https://privacy.xing.com/de/datenschutzerklaerung

If you perform an action on our company website (e.g., comments, posts, likes, etc.), you may disclose personal data (e.g., your real name or photo from your user profile) publicly.

2. Legal basis for data processing

The legal basis for the processing of your data in connection with the use of our company website is Art. 6 (1) (f) GDPR.

3. Purpose of data processing

Our company website serves to inform users about our services. In doing so, every user is free to publish personal data through their activities.

4. Duration of storage

We store your activities and personal data published via our company website until you revoke your consent. In addition, we comply with the statutory retention periods.

5. Right to object and right to erasure

You can object to the processing of your personal data that we collect when you use our company website at any time and assert your rights as data subject as set out in section IV of this privacy policy. To do so, please send us an informal email to the email address provided in this privacy policy.

Further information on your right to object and right to erasure can be found here:

LinkedIn:

https://www.linkedin.com/legal/privacy-policy?trk=hb_ft_priv

XING:

https://privacy.xing.com/de/datenschutzerklaerung

    1. Hosting

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      The website is hosted on servers by a service provider commissioned by us.

      Our service provider is:

      Raidboxes

      The servers automatically collect and store information in so-called server log files, which your browser automatically transmits when you visit the website. The information stored is:

          • Browser type and browser version
          • Operating system used
          • Referrer URL
          • Host name of the accessing computer
          • Date and time of the server request
          • IP address

      This data is not merged with other data sources. This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website—for this purpose, the server log files must be collected.

      The server for this website is located in Germany.

        1. Geotargeting

      We use the IP address and other information provided by the user (in particular the postcode provided during registration or when placing an order) for regional targeting (known as “geotargeting”).

      Regional targeting is used, for example, to automatically display regional offers or advertising that are often more relevant to users. The legal basis for the use of the IP address and any other information provided by the user (in particular the postcode) is Art. 6 (1) lit. f GDPR, based on our interest in ensuring more accurate targeting and thus providing offers and advertising that are more relevant to users.

      In this context, part of the IP address and the additional information provided by the user (in particular the postal code) are only read and not stored separately.

      You can prevent geotargeting by using a VPN or proxy server, for example, which prevent precise localization. In addition, depending on the browser you are using, you can also deactivate location localization in the corresponding browser settings (if supported by the respective browser).

      We use geotargeting on our website for the following purposes:

          • Customer communication
        2. Content Delivery Networks

      CloudFlare

      1. Description and scope of data processing

      We use functions of the CloudFlare content delivery network provided by CloudFlare Germany GmbH, Rosental 7, 80331 Munich, Germany (hereinafter referred to as CloudFlare) on our website. A content delivery network (CDN) is a network of regionally distributed servers connected via the Internet that is used to deliver content – in particular large media files such as videos . CloudFlare offers web optimization and security services that we use to improve the loading times of our website and to protect it from misuse. When you visit our website, a connection to CloudFlare’s servers is established in order to retrieve content, for example. This may result in personal data being stored and evaluated in server log files, in particular the user’s activity (especially which pages have been visited) and device and browser information (in particular the IP address and operating system). Further information on the collection and storage of data by CloudFlare can be found here:
      https://www.cloudflare.com/de-de/privacypolicy/

      2. Purpose of data processing

      The use of CloudFlare’s functions serves to deliver and accelerate online applications and content.

      3. Legal basis for data processing

      This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this purpose, the server log files must be collected.

      4. Duration of storage

      Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy or as required by law.

      5. Right to object and right to erasure

      Information on your right to object and your right to erasure vis-à-vis CloudFlare can be found at:
      https://www.cloudflare.com/de-de/privacypolicy/

        1. Plugins used

      We use plugins for various purposes. The plugins used are listed below:

      Use of Facebook pixels

      1. Scope of processing of personal data

      We use the Facebook pixel from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA, and its representative in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal H, D2 Dublin, Ireland, on our website. (hereinafter referred to as Facebook). This allows us to track the actions of users after they have seen or clicked on a Facebook advertisement. This may result in the storage and evaluation of personal data, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular, which advertisements were displayed and whether the user clicked on them) and also data from advertising partners (in particular pseudonymized user IDs). This allows us to measure the effectiveness of Facebook advertisements for statistical and market research purposes.
      In doing so, data may be transferred to Facebook servers in the USA.
      The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook. Facebook may link this data to your Facebook account and also use it for its own advertising purposes in accordance with Facebook’s data usage policy.
      Further information on the processing of data by Facebook can be found here:
      https://de-de.facebook.com/policy.php

      2. Purpose of data processing

      The Facebook Pixel is used to analyze and optimize advertising measures.

      3. Legal basis for the processing of personal data

      The legal basis for the processing of users’ personal data is generally the user’s consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

      4. Duration of storage

      Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy or as required by law, e.g., for tax and accounting purposes.

      5. Right to withdraw consent and right to erasure

      You have the right to withdraw your consent to the processing of your personal data at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
      You can prevent Facebook from collecting and processing your personal data by preventing third-party cookies from being stored on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser, or using a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
      Further information on Facebook’s objection and removal options can be found at:
      https://de-de.facebook.com/policy.php

      Use of Google AdWords

      1. Scope of processing of personal data

      We use Google AdWords from Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as Google). We use this service to place advertisements. Google places a cookie on your computer. This allows personal data to be stored and evaluated, in particular the activity of the user (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements were displayed and whether the user clicked on them) and also data from advertising partners (in particular pseudonymized user IDs).
      Further information on data processing by Google can be found here:
      https://policies.google.com/privacy?gl=DE&hl=en

      2. Purpose of data processing

      We only receive information about the total number of users who have responded to our advertisement. No information is passed on that could be used to identify you. The data is not used for tracking purposes.

      3. Legal basis for the processing of personal data

      The legal basis for the processing of users’ personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

      4. Duration of storage

      Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy or as required by law, e.g., for tax and accounting purposes.

      5. Right of revocation and erasure

      You have the right to withdraw your consent to the processing of your personal data at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
      You can prevent Google from collecting and processing your personal data by preventing third-party cookies from being stored on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser, or using a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
      You can disable the use of your personal data by Google using the following link:
      https://adssettings.google.de
      Further information on Google’s options for objection and removal can be found at:
      https://policies.google.com/privacy?gl=DE&hl=en

      Use of Google Analytics

      1. Scope of processing of personal data

      We use Google Analytics, a web analytics service provided by Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as Google). Google Analytics examines, among other things, the origin of visitors, their length of stay on individual pages, and the use of search engines, thereby enabling better monitoring of the success of advertising campaigns. Google places a cookie on your computer for this purpose. This may result in the storage and analysis of personal data, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements were displayed and whether the user clicked on them) and also data from advertising partners (in particular pseudonymized user IDs). The information generated by the cookie about your use of this website is transferred to a Google server in the US and stored there. However, if IP anonymization is activated on this website, your IP address will be truncated by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and truncated there.
      On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by adjusting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of our website to their full extent.
      Further information on data processing by Google can be found here:
      https://policies.google.com/privacy?gl=DE&hl=en

      2. Purpose of data processing

      The purpose of processing personal data is to specifically address a target group that has already expressed an initial interest by visiting the website.

      3. Legal basis for the processing of personal data

      The legal basis for the processing of users’ personal data is, in principle, the user’s consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

      4. Duration of storage

      Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy or as required by law. Advertising data in server logs is anonymized by Google deleting parts of the IP address and cookie information after 9 or 18 months, according to its own information.

      5. Right of revocation and erasure

      You have the right to withdraw your consent to the processing of your personal data at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
      You can prevent Google from collecting and processing your personal data by preventing third-party cookies from being stored on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser, or using a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
      You can also prevent Google from collecting the data generated by the cookie and relating to your use of the online presence (including your IP address) and from processing this data by downloading and installing the browser plug-in available under the following link:
      https://tools.google.com/dlpage/gaoptout?hl=de
      You can disable the use of your personal data by Google using the following link:
      https://adssettings.google.de
      Further information on your options for objecting to and deleting your data can be found at:
      https://policies.google.com/privacy?gl=DE&hl=en

      Use of Google Ads Remarketing

      1. Scope of processing of personal data

      We use Google Ads Remarketing from Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter referred to as Google). Google Remarketing is used to retarget visitors to the website for advertising purposes via Google Ads. Google Ads Remarketing allows target groups (“similar target groups”) to be created, for example, those who have visited certain pages. This makes it possible to identify users on other websites and display targeted advertising. Google places a cookie on the user’s computer. This allows personal data to be stored and evaluated, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on), device and browser information (in particular the IP address and operating system), data about the advertisements displayed (in particular which advertisements were displayed and whether the user clicked on them), and also data from advertising partners (in particular pseudonymized user IDs).
      Further information on data processing by Google can be found here:
      https://policies.google.com/privacy?gl=DE&hl=en

      2. Purpose of data processing

      The purpose of processing personal data is to address a specific target group. Cookies stored on the user’s device recognize them when they visit an online presence and can therefore display advertising tailored to their interests.

      3. Legal basis for the processing of personal data

      The legal basis for the processing of users’ personal data is generally the user’s consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

      4. Duration of storage

      Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy or as required by law, e.g., for tax and accounting purposes.

      5. Right of revocation and erasure

      You have the right to revoke your consent to the processing of your personal data at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until revocation.
      You can prevent Google from collecting and processing your personal data by preventing third-party cookies from being stored on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser, or using a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
      You can also prevent Google from collecting the data generated by the cookie and relating to your use of the online presence (including your IP address) and from processing this data by downloading and installing the browser plug-in available under the following link:
      https://tools.google.com/dlpage/gaoptout?hl=de
      You can disable the use of your personal data by Google using the following link:
      https://adssettings.google.de
      Further information on your rights to object and delete your data can be found at:
      https://policies.google.com/privacy?gl=DE&hl=en

      Use of LinkedIn

      1. Scope of processing of personal data

      We use functions of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (hereinafter referred to as LinkedIn). Each time you visit one of our pages that contains LinkedIn functions, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited our website with your IP address. If you click on the LinkedIn “Recommend” button and are logged into your LinkedIn account, LinkedIn can associate your visit to our website with you and your user account. This may result in the storage and analysis of personal data, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on) and device and browser information (in particular the IP address and operating system).
      We would like to point out that, as the provider of the pages, we have no knowledge of the content of the data transmitted or its use by LinkedIn. Further information on the processing of data by LinkedIn can be found here:
      https://www.linkedin.com/legal/privacy-policy

      2. Purpose of data processing

      The LinkedIn plugin is used to improve the user-friendliness of our online presence.

      3. Legal basis for the processing of personal data

      The legal basis for the processing of users’ personal data is, in principle, the user’s consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

      4. Duration of storage

      Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy or as required by law, e.g., for tax and accounting purposes.

      5. Right to withdraw consent and right to erasure

      You have the right to withdraw your consent to the processing of your personal data at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
      You can prevent LinkedIn from collecting and processing your personal data by preventing third-party cookies from being stored on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser, or using a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser. Furthermore, you can prevent the transfer of data by logging out of your LinkedIn account before visiting our website.
      You can disable the use of your personal data by LinkedIn using the following links:
      https://www.linkedin.com/psettings/guest-controls
      Further information on LinkedIn’s options for objection and removal can be found at:
      https://www.linkedin.com/legal/privacy-policy

      Use of MailChimp

      1. Scope of processing of personal data

      We use the service provider MailChimp from The Rocket Science Group, LLC, 512 Means Street, Suite 404, Atlanta, GA 30318, USA (hereinafter referred to as MailChimp) to send our newsletters. MailChimp is an email marketing provider that enables us to communicate directly with potential customers via email newsletters. When you register for the newsletter, the data you enter during the newsletter registration process will be transferred to MailChimp and stored there. This may result in further personal data being stored and evaluated, in particular the user’s activity (especially which pages have been visited and which elements have been clicked on) and device and browser information (in particular the IP address and operating system).
      Your data will also be stored by MailChimp for this purpose. Your data will not be passed on to third parties for the purpose of sending the newsletter, and MailChimp is not entitled to pass on your data. After registration, MailChimp will send you an email to confirm your registration. MailChimp also offers various analysis options on how the newsletters sent are opened and used, e.g., how many users an email was sent to, whether emails were rejected, and whether users unsubscribed from the list after receiving an email.
      Further information on the processing of data by MailChimp can be found here:
      https://MailChimp.com/legal/privacy/

      2. Purpose of data processing

      The personal data collected when you subscribe to the newsletter will be used exclusively for sending our newsletter, possibly for invitations to events and, if you are already our customer, for our customer mail. Furthermore, subscribers to the newsletter may be informed by email if this is necessary for the operation of the newsletter service or for registration for this purpose, as may be the case in the event of changes to the newsletter offer or changes to the technical conditions.

      3. Legal basis for the processing of personal data

      The legal basis for the processing of users’ personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

      4. Duration of storage

      Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy or as required by law. In addition, you can contact MailChimp and request that your data be deleted.

      5. Right to withdraw consent and right to erasure

      You have the right to withdraw your consent to the processing of your personal data at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
      You can withdraw your consent to the storage of your data and its use for sending the newsletter by MailChimp at any time. You can exercise your right of revocation at any time by emailing MailChimp or by clicking on the link provided in every newsletter.
      Further information on the options for objection and removal from MailChimp can be found at:
      https://MailChimp.com/legal/privacy/

      Use of Twitter

      1. Scope of processing of personal data

      We use the social plugins of Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA (hereinafter referred to as Twitter).
      The social plugins allow us to integrate content from Twitter (in particular tweets or moments) or links to the Twitter platform (in particular the tweet or follow button) into our online presence. This may result in the storage and analysis of personal data, in particular the user’s activity (in particular which pages have been visited and which elements have been clicked on) as well as device and browser information (in particular the IP address and operating system) may be stored and evaluated.
      By using Twitter and the “Re-Tweet” function, the online presences you visit are linked to your Twitter account and disclosed to third parties. We do not receive any information about the content of the data transmitted or its use by Twitter.
      Further information on the processing of data by Twitter can be found here:
      https://twitter.com/de/privacy

      2. Purpose of data processing

      The Twitter plug-in is integrated to improve user-friendliness. Twitter content can be embedded and users of the Twitter service can use Twitter functions.

      3. Legal basis for the processing of personal data

      The legal basis for the processing of users’ personal data is generally the user’s consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

      4. Duration of storage

      Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy or as required by law.

      5. Right of revocation and deletion

      You have the right to withdraw your consent to the processing of your personal data at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
      You can prevent Twitter from collecting and processing your personal data by preventing third-party cookies from being stored on your computer, using the “Do Not Track” feature of a supporting browser, disabling the execution of script code in your browser, or using a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
      Further information on your rights to object and to erasure vis-à-vis Twitter can be found at:
      https://twitter.com/de/privacy

      Use of Xing Share Button

      1. Scope of processing of personal data

      Our online presence uses the XING Share button, which is operated by XING SE, Dammtorstraße 29-32, 20354 Hamburg, Germany. When you visit this website, your browser establishes a temporary connection to servers of XING SE (hereinafter referred to as XING) to provide the “XING Share Button” functions (in particular the calculation/display of the counter value). These servers are configured to be particularly privacy-friendly. This means that no data about visitors’ access to the website is stored that could be used to identify them directly. In particular, XING does not store the IP addresses of visitors to websites that contain the XING Share button. Further information on data processing by XING can be found here:
      https://www.xing.com/app/share?op=data_protection

      2. Purpose of data processing

      The integration of the “XING Share button” serves to improve the user-friendliness of our online presence. If you click on this button, you will be redirected to the XING homepage. If you are logged into your profile, you can recommend the link to our online presence.

      3. Legal basis for the processing of personal data

      The legal basis for the processing of users’ personal data is generally the consent of the user in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

      4. Duration of storage

      Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy or as required by law, e.g., for tax and accounting purposes.

      5. Right to withdraw consent and right to erasure

      You have the right to withdraw your consent to the processing of your personal data at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
      You can prevent XING from collecting and processing your personal data by preventing third-party cookies from being stored on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser, or using a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
      Further information on your options for objecting to and deleting your data from XING can be found at:
      https://www.xing.com/app/share?op=data_protection

      Use of LinkedIn Analytics

      1. Scope of processing of personal data

      We use the LinkedIn Analytics analysis service provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (hereinafter referred to as LinkedIn). LinkedIn Analytics creates pseudonymized user profiles. These profiles are used to analyze user behavior and optimize our offering. The following data is processed:
      – Information about the operating system
      – Device ID
      – Internet service provider
      – IP address
      – Referrer URL
      – Browser information
      Further information on the processing of data by LinkedIn can be found here:
      https://www.linkedin.com/legal/privacy-policy

      2. Purpose of data processing

      The processing of users’ personal data by LinkedIn Analytics enables us to analyze the surfing behavior of our users. By evaluating the data obtained, we are able to compile information about the use of the individual components of our offering. This helps us to continuously improve our online presence and, in this context, also to increase user-friendliness.

      3. Legal basis for the processing of personal data

      The legal basis for the processing of users’ personal data is, in principle, the user’s consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

      4. Duration of storage

      Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy or as required by law.

      5. Right to withdraw consent and right to erasure

      You have the right to withdraw your consent to the processing of your personal data at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
      You can prevent LinkedIn from collecting and processing your personal data by preventing third-party cookies from being stored on your computer, using the “Do Not Track” feature of a supporting browser, disabling the execution of script code in your browser, or using a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
      You can disable the use of your personal data by LinkedIn using the following link:
      https://www.linkedin.com/help/linkedin/answer/62931/manage-advertising-preferences
      Further information on LinkedIn’s objection and deletion options can be found at:
      https://www.linkedin.com/legal/privacy-policy

      Use of Facebook Retargeting

      1. Scope of processing of personal data

      We use features of the Facebook Retargeting advertising plugin provided by Facebook Ireland Limited, 4 Grand Canal Square, Dublin Dublin 2, Ireland (hereinafter referred to as Facebook Retargeting).
      Facebook Retargeting is used to carry out advertising campaigns and interact with them. Facebook Retargeting reminds users of products they have searched for or viewed but not purchased. Cookies from Facebook are stored on your device.
      In particular, the following personal data is processed by Facebook:
      – Information about the user’s activities
      – Website visited
      – Which products were displayed
      – Which ads were clicked on
      – Device information, in particular device type, IP address
      – Facebook account of users if they are logged into Facebook
      Data is processed on servers of Facebook Inc., Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA.
      Other recipients of the data are providers and service providers of Facebook Inc., e.g. for analysis purposes.
      Further information on the processing of data by Facebook can be found here:
      https://de-de.facebook.com/privacy/explanation

      2. Purpose of data processing

      We use Facebook retargeting to place advertisements on various platforms and to analyze user interaction with these advertisements. This enables us to display personalized and therefore more relevant advertising to users.

      3. Legal basis for the processing of personal data

      The legal basis for the processing of users’ personal data is generally the user’s consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

      4. Duration of storage

      Your personal information will be stored for as long as necessary to fulfill the purposes described in this privacy policy or as required by law, e.g., for tax and accounting purposes.

      5. Right to withdraw consent and right to erasure

      You have the right to withdraw your consent to the processing of your personal data at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
      You can prevent Facebook from collecting and processing your personal data by preventing third-party cookies from being stored on your computer, using the “Do Not Track” function of a supporting browser, deactivating the execution of script code in your browser, or using a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
      Facebook users who are logged in can disable personalized advertising here:
      https://www.facebook.com/settings/?tab=ads
      Further information on Facebook’s options for objection and removal can be found at:
      https://de-de.facebook.com/privacy/explanation

      This privacy policy was created with the support of DataGuard.