ReThink180™ Messaging

Our secret weapon: ReThink180™ offers a systematic path to successful B2B content.

The biggest challenge for B2B marketing teams is often to develop predictable B2B social media content that can take people from “I’m sitting on the bus and bored” to “Oh, interesting. Here’s my phone number.” Unfortunately, classic persona concepts do not provide the right solution in most cases. ReThink180™ helps your content team establish a transparent, systematic, and repeatable content production process with the highest probability of success—achieving better results with less effort and complexity.

  • Modular system for systematic content creation for products requiring extensive explanation
  • 50-200% better performance
  • 300% better awareness
  • Content generates direct product interest
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Frequently asked questions
  • Kickoff workshop & initial training
  • 2x 2-hour workshops with a maximum of 4 people (sales & marketing) to:
    • Identify original statements from customers about pain points and opportunities
    • Evaluate product-related problems, risks, and opportunities
    • Identify and quantify the resulting negative consequences for the customer
    • Analyze and quantify the positive results achieved by the respective product
    • Identify and overcome typical barriers to purchase
    • Develop trust arguments
  • ReThink180 ResultBox: Clear messages and text modules for the systematic creation of high-performance content that generates genuine product interest.
  • ReThink180 MAP: Overview of lines of argumentation that can be used to brief employees on the customer perspective in the shortest possible time.
  • You should plan approximately 5–6 hours for a total of 2–3 people from sales and account management.
  • The entire process can be completed in 2–4 weeks.

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