Expert Paper

When it comes to account-based marketing, many people only think of email, phone calls, or LinkedIn messages. LinkedIn advertising, on the other hand, is often overlooked as a channel, even though it offers a wide range of exciting use cases. In this article, you will learn how to identify cases in five targeted steps, collect and clean data, create compelling content
based on compelling messaging, set up campaigns and automations, and finally qualify leads and convert them into appointments.