Many decision-makers in your target group are in the early stages of the customer journey and are not yet familiar with your company or your product. This is where “expert articles” (blog articles written by us on behalf of selected members of your sales team) are the perfect solution: They explain solutions to pressing problems faced by your target group, enable the relevant decision-makers to recognize the added value of your product, and position your company (and possibly even the author from your sales team) as a genuine solution provider.

Expert articles achieve significantly higher reach and educational impact than download-oriented content formats:

• Immediately readable on the website – this means that 20-40x more people actually read the articles compared to “gated content”.
• Greater reach and more engagement than traditional LinkedIn ads: The articles are distributed via personal posts by your sales staff, which are then delivered through paid reach.
• With the first pilot expert article, we provide templates for all the necessary elements, which reduce the costs and effort for all subsequent articles by 40-50%.
• Optional: Targeted follow-up of all touchpoints until a telephone appointment is made by our team, even for very complex B2B products

Personal recommendations provide the hottest leads – but they require personal effort from your customers every time. With our “Viral Circle” approach, you can scale the recommendations of satisfied customers by sharing their statements via paid LinkedIn posts with tens of thousands of new potential customers.

By “warming up” your target groups, testimonials achieve

• An improvement in performance of both LinkedIn advertising campaigns and cold calling or cold email campaigns by 50-300%
• Permanent activation of your target audience so that you are “there when the need arises”
• Shorter sales cycles and higher closing rates, as the entire buying center of current deals is intensively activated and reminded in a positive way
• Optional: Targeted follow-up of all touchpoints until a telephone appointment is made by our team, even for very complex B2B products

Case studies are the most effective format for building trust and convincing potential customers. We make it easy for your customers: We limit ourselves to summarizing the challenge, your measures to overcome the problem, and the results achieved in a few sentences—the rest can be done without them. Alternatively, we can also create anonymous case studies if you find it difficult to obtain your customers’ consent.

• Lead generation: Use real successes to attract new customers
• Maximum trust in your brand & educational effect for potential customers
• Efficient scaling: With an initial case study as a blueprint and all the necessary templates, you can systematically expand your success stories