“Viral Circle”: How to produce B2B video testimonials 100% remotely

SUMMARY:
Satisfied customers are the best recommendation, and one video says more than a thousand words. We offer an approach that requires minimal effort on your part and benefits both you and your customers.

For many B2B companies, case studies are the most obvious solution for referral marketing. But there is an efficient approach that generates even more trust: Read this article to find out how you can create a win-win situation for yourself and your enthusiastic customers with 100% remotely produced video testimonials and achieve maximum persuasiveness with just a few sentences. Ready to activate untapped potential? Then read the article below or contact us directly.

About Leadvolution

About LeadvolutionWith over 160 advertising setups for fast-growing startups, exciting medium-sized companies, and over 35 global market leaders, Leadvolution is one of the most experienced social media B2B marketing consultancies in Europe. Within 4-8 weeks, we build a globally scalable social media lead generation system for very specific and complex B2B target groups, generating up to 500 leads per month.

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The problem: Recommendations are the very best leads – but difficult to scale

Nothing is more powerful in marketing and sales than an active recommendation from a satisfied or even enthusiastic customer. This is often recorded in a case study. However, the path to getting there is usually complicated: it means a lot of work for the customer (and for you), and the approval of many stakeholders is required before it can be released. This means that case study projects often drag on forever, fail, or are not even started in the first place. We have thought about how you can make better use of the positive statements of enthusiastic customers with less work and in a win-win situation with advantages for you and your customers.

The solution: 100% remotely produced video testimonials

The testimonial process should require minimal effort on the part of your customers. We produce a one-minute video from material that only takes your customer about 90 minutes to provide. Here’s how it works:

  • We send your customer a hardware box with a camera and high-quality microphone and give them a brief briefing to ensure the best possible result.
  • In a remote interview, we coach your customer through a prepared set of questions.
  • We produce an authentic short video from this raw material that encourages your target audience to follow in the footsteps of your satisfied customer.
  • The approval process is much simpler than for a case study, as only a few sentences need to be checked. This usually takes just a few days, and the approval rate is significantly higher than for complex case studies.
  • Translation into other languages is quick and easy.

And the best thing about it is that everyone involved enjoys it – precisely because it is such an efficient and entertaining format.

With the right reach, this creates a “viral circle.”

We help you deliver your videos digitally to tens of thousands of decision-makers in your target group worldwide. You will be surprised at how accurately you can reach your target group – and how large it actually is. You can find more details about our B2B reach process in the article about our “Content Booster” process.

This immense, predictable reach creates a scalable process known as the “Viral Circle”:

  1. Your enthusiastic customers authentically demonstrate the added value of your solutions on camera and communicate the results they have achieved.
  2. Your target groups learn about these results via digital channels – and if they have a similar challenge, they will understand after the third video at the latest that they should take a closer look at your solution.
  3. This way, you generate more satisfied customers who are in turn available for videos – the “Viral Circle” is created.
  4. As a side effect, you get an extremely convincing, authentic, and lasting positive branding and awareness effect.

Important before you start: Use ReThink180™ to develop a structure that maximizes your persuasiveness.

Only those who ask the right questions get the most useful answers. If your customer just tells you anything, it is unlikely that you will get the best results. That is why you should first get an overview of the customer’s problems and how they can be solved and with what results. From this, you develop a fixed list of questions and prepare the answer structure, including results for the customer.
Sound complicated? Not with our ReThink180™ methodology: it uses customer-centric questions to create texts and visuals that quickly make it clear to the user that they should request more information. This has been proven to achieve click and conversion rates that are 50 to 200 percent higher than previous campaigns.
The “viral circle” is just one example of what you can achieve with the results of a ReThink180 audit. The lines of argumentation also provide you with the basis for ongoing “always on” communication with your target groups and form the foundation for “video content in 1 day” – i.e., producing raw material in just one day of shooting that you can use on social media for up to six months.

Why customers like to participate in the “Viral Circle”

It is usually very difficult to convince customers to participate in case studies. Reasons: a lot of work, tedious approval processes, and the responsible manager on the customer side has little personal benefit. With the Viral Circle, you create a win-win situation: there is hardly any effort involved, the approval process is much simpler, and best of all, there is a personal benefit for your contact person at the customer.
This video will make them known as a successful manager within their industry, which is extremely beneficial for their career. Once your customers understand this, you will have gained a valuable supporter for the project on the customer side, and the probability of success will increase many times over.
If you still don’t get the go-ahead from your customer, no problem. We are also happy to interview your employees for anonymous cases.

How to start your viral circle

Enthusiastic customers in front of the camera are your biggest advocates – use this effect now to generate more leads and sales. We will implement a “viral circle” project for you from start to finish. The total effort for you and your team will be less than two man-days. Here’s how it works:

  1. Focus on a product or service for which you can imagine testimonials.
  2. In a concept phase, we work with you to develop questions and lines of argumentation as a basis for customer statements (and other exciting approaches such as “always on” communication, webinars, white papers, etc.).
  3. We create a video template that can be used for all videos.
  4. Potential customers are selected and a repeatable production and reach process is defined.

Try out our approach with a pilot project that will deliver measurable results after just four to six weeks.

Do you find these approaches exciting and want to generate sustainable awareness, positive branding, and genuine customer inquiries at the same time?

Simply request a free consultation with an expert:

by Hannes Fehr